From the rep's side of the desk

I started in sales as an SDR, then moved into account executive work.

In my SDR and AE roles I saw tools get bought before the process around them was defined.

That's what pulled me toward GTM engineering — building the systems around the work instead of just working inside them.

Now I build AI-powered sales systems from the rep's side of the desk: HubSpot, GoHighLevel, any CRM, with Claude and ChatGPT handling the repetitive work so the human parts of selling stay human.

My focus is less on the stack and more on whether a rep would actually keep using it.